一个新上线的跨境电商项目，销量冷启动的直接办法、立竿见影的方法，当然是关键字广告。毕竟搜索者里很大一部分已经是transactional queries,其余就是informational queries, 这些都很接近购买行为了。
站内SEO检查器和检查清单
最近接了一个女性成人用品项目，大概整理了一下转化率可能非常好的几组关键词，一起来看看。
相关性是质量得分的重要组成部分，而相关性指的是关键词与搜索词，关键词与广告文案，关键词与着陆页，以及它们彼此之间的相似程度，这里的源头是search terms, 我们用keywords去捕获search terms,然后把search terms作为keywords,不断这样迭代。这里小蜜蜂大体分了三个广告组。
vibrator广告组_用于按摩或产生性快感的颤动按摩器
大概有以下：
vibrators with app
remote control vibrators
top vibrators
vibrators for women
wireless vibrators
vibrator controled by phone
[app controlled vibrators]
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[bluetooth vibrators]
"vibrator controlled by phone"
[app control vibrator]
[vibrator controlled by app]
[wifi vibrator]
bluetooth vibrator for women
[app controlled vibes]
[long distance vibrating app]
wifi remote vibrator
blue tooth vibrator
[app controlled vibrator]
[long distance vibrators]
remote control sex toys
vibrating panties app
[vibrating panties controlled by phone]
best vibrators for long distance relationships
"clitoris stimulator"
vibrators controlled by app on phone
[vibrator controlled by phone]
app controlled vibrators
[smartphone controlled vibrator]
app controlled vibrator
[vibrator with remote]
[long distance vibrator]
"vibrator with remote"
cell phone controlled vibrator
long distance vibrating app
smartphone controlled vibrator
[wireless vibrator]
toys for the bedroom
vibrator controlled by phone
long distance sex toys
[blue tooth vibrator]
[app controled vibrator]
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[vibrator you control with app]
bluetooth vibrating panties
[phone operated vibrator]
[remote control vibrator]
sex toy组_性玩具
clitorus toy
toys for the bedroom
toys for her
bluetooth sex toys
long distance vibrator toys
[sex toys with app]
remote control sex toys
toys for the bedroom
long distance sex toys
adult store组_成人商店
adult store near me
adult novelty
adam and eve adult store
adult dolls
adult entertainment store
adult toy mega store
举一反三，抛砖引玉，反正核心词无非就那么几个，sex, toy, adult,以上第三组相对宽泛，可以用加号作为匹配符，比如必须出现女性，那就是+woman,必须出现online，那就＋online,如果是展示广告还可以专门定位女性。
以上是一个简单的冷启动的关键词搜索广告框架，初期也够用了。后面的探索，可以创建更多的广告组，比如批发系列，wholesale, 比如bdsm系列。