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The standard web heatmaps and screen recordings software built for conversion rate auditors.
Editor Review Breakdown
Product Overview
Hotjar is a visual behavioral analytics platform. It maps visitor actions on pages, translating scrolls, cursor movements, clicks, and page exit coordinates into visual heatmaps and anonymized screen playback reels.
Key Features
- Visual click, scroll, and movement heatmaps
- Anonymized user session screen recordings (Replay)
- On-page feedback surveys and prompt widgets
- Conversion funnel drop-off trackers
- Direct user interview scheduling board
Pros
- •Visualizing user scrolls and hover patterns makes identifying conversion bottlenecks incredibly easy.
- •The screen recording player captures frustations like 'rage clicks' automatically.
- •Installation is incredibly easy via a single JavaScript tag.
Cons
- •Session recording script can occasionally add millisecond load times on slow mobile systems.
- •Recording storage limits on basic tiers are stripped quickly.
- •Lacks advanced SQL queries or raw database exports.
Powering Automated AI Recipes
This platform serves as a key execution block in our expert-vetted automation pipelines. Read the full step-by-step blueprint setup:
How to Setup User Rage Click Alerts with Hotjar Business
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Pricing & Plans
Basic
- 35 Daily Sessions
- Automatic heatmaps
- Unlimited users
- Feedback tools
Plus
- 100 Daily Sessions
- Filter recordings by events
- Custom surveys creation
Business
- 500 Daily Sessions
- Frustration tags (rage clicks)
- Custom API access
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FAQ
Is Hotjar compliant with GDPR?
Yes, Hotjar automatically masks sensitive user text inputs (such as credit card numbers or names) on their server side during recording to ensure complete privacy compliance.
Does Hotjar integrate with modern database systems like Snowflake or BigQuery?
Yes, the platform supports direct connectors to warehouse systems to import and consolidate server-side metrics.
Can I build customized drag-and-drop dashboards in Hotjar?
Yes, you can combine widgets, bar charts, maps, and tables into a custom analytics hub to share with stakeholders.
How secure is user data inside Hotjar's tracking system?
Hotjar enforces SOC 2 Type II compliance, encryption-at-rest, and role-based folder permissions to prevent unauthorized access.
Is there a free trial available for Hotjar?
Yes, Hotjar typically offers a free trial (usually 7 to 14 days) or a limited free tier on their entry-level plans, allowing you to test core features before committing.
What is the refund policy for Hotjar subscriptions?
Hotjar generally provides a 14-day money-back guarantee for monthly subscriptions and a 30-day window for annual billing plans if you are not satisfied.
Can I invite team members and collaborate within Hotjar?
Yes, Hotjar supports multi-user collaboration. Workspace sharing, role-based permissions, and seat limits vary based on the subscription plan you select.
Does Hotjar offer API access for custom integrations?
Yes, Hotjar provides REST API documentation and access on its higher-tier Professional and Enterprise plans to sync data with external systems.