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A reliable and user-friendly SEO toolset best known for its proprietary metrics like Domain Authority.
Editor Review Breakdown
Product Overview
Moz is one of the oldest and most respected names in SEO. Founded originally in 2004 as an SEO blog (SEOmoz), it played a massive role in sharing SEO education with the world. Today, Moz Pro offers a balanced set of tools that help marketers measure their organic visibility, audit their web pages, and build clean link-building strategies.
Key Features
- Link Explorer (Backlink checker & Link research)
- Keyword Explorer (Keyword difficulty & Organic CTR)
- Site Crawl (Technical SEO auditing)
- Rank Tracking (Weekly keywords position tracker)
- MozBar (Popular Chrome SEO extension)
- On-page Grader (Optimization recommendations)
Pros
- •Creators of Domain Authority (DA) and Page Authority (PA), the industry's most widely cited SEO metrics.
- •Extremely beginner-friendly interface with simple guides and friendly tutorials.
- •The On-page Grader provides highly specific action plans to improve search performance.
- •MozBar extension is an essential tool for instant SEO insights while browsing.
Cons
- •The link database is smaller and updates less frequently than competitors.
- •Rank tracking is only updated weekly, not daily.
- •Lacks advanced PPC, social media, or AI-powered writing utilities.
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Pricing & Plans
Standard
- 3 Campaigns
- 300 Keyword Rankings
- 1 User
- MozBar Premium
- Standard support
Medium
- 10 Campaigns
- 1,500 Keyword Rankings
- 2 Users
- Full Keyword Explorer access
Large
- 25 Campaigns
- 3,000 Keyword Rankings
- 3 Users
- Extended site crawling limits
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Active Head-to-Head Comparisons
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FAQ
Is Domain Authority (DA) a Google ranking factor?
No, Domain Authority is a proprietary metric developed by Moz to predict how well a site will rank. Google does not use Domain Authority in its search algorithms.
How often does Moz update its link index?
Moz updates its Link Explorer index once every few weeks, which is slower compared to Ahrefs' real-time index updates.
How often does Moz Pro update its search database and ranking metrics?
Moz Pro refreshes search volume, keyword difficulty, and domain authority metrics daily for high-traffic terms and weekly for long-tail keywords.
Does Moz Pro support mobile and desktop rank tracking separately?
Yes, Moz Pro allows you to track Google search engine result pages (SERPs) across mobile devices and desktop computers independently.
Can I track local rankings down to specific zip codes in Moz Pro?
Yes, the keyword tracking module in Moz Pro supports location-specific targeting, allowing you to track rankings at the country, state, city, or zip code level.
Does Moz Pro provide competitor backlink auditing features?
Yes, Moz Pro indexes live web links and provides an in-depth breakdown of competitor referring domains, anchor text distribution, and toxic links.
Can I schedule automated white-label PDF reports for clients in Moz Pro?
Yes, you can configure Moz Pro to auto-generate and email PDF reports with your own brand logo and colors on a weekly or monthly basis.
How accurate is the search volume data in Moz Pro?
Moz Pro aggregates clickstream metrics alongside historical search queries to estimate search volume with high statistical accuracy.