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A WhatsApp-first marketing and customer engagement suite built on top of the official WhatsApp Business API.
Editor Review Breakdown
Product Overview
WATI (WhatsApp Tool for Inbox) is a Meta Business Partner that simplifies customer engagement for growth companies. It features collaborative shared inboxes, broadcast utilities, and easy chatbot automation workflows strictly focused on the WhatsApp Business network.
Key Features
- Shared Team Inbox for multiple agents
- Bulk WhatsApp broadcast scheduler
- No-code WhatsApp Chatbot builder
- Shopify abandoned cart alerts
- Official Green Badge verification help
Pros
- •Outstanding user-friendly interface tailored for non-technical sales reps.
- •Seamless Shopify templates for abandoned cart flows.
- •Highly efficient team-shared WhatsApp conversation routing.
Cons
- •Limited strictly to WhatsApp; no native SMS or Email.
- •Charges extra for conversations exceeding monthly plan quotas.
- •Chatbot rules are relatively basic compared to advanced dialogue platforms.
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Check our curated Deals list to find discount codes and extended free trials for Email & Automation software.
Browse Email & Automation DealsPricing & Plans
Growth
- 5 Users included
- 1,000 Free conversations/mo
- Basic keyword automation
- Standard integrations
Pro
- 10 Users included
- 2,000 Free conversations/mo
- Advanced chatbot sequences
- Direct Shopify/Zapier integrations
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Active Head-to-Head Comparisons
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FAQ
Do we need our own WhatsApp Business API to use WATI?
No, WATI provides a fast, guided setup to provision an official WhatsApp Business API account directly via Meta.
Can WATI automatically send order confirmations?
Yes, you can trigger order confirmations and delivery updates directly from Shopify using pre-approved WhatsApp templates.