MKTBee
Back to Directory
100% Permanent Free Plan List

Best Free Analytics & BI Data Tools (2026)

Get high-performance Analytics & BI Data features completely free. We review and rank tools that offer permanent free subscription tiers.

Vetted Permanent Free Software

Found 31 free tools
LO

Loglens

A next-generation platform for product analytics optimized for high-velocity marketing pipelines.

Product AnalyticsServer-side Cookieless Tracking PipelineReal-time Event & Goal Telemetry Logs
🎁 Free Tier Advantage: Server-side Cookieless Tracking Pipeline
Read ReviewStart Free
LO

Logview

A next-generation platform for marketing attribution optimized for high-velocity marketing pipelines.

Marketing AttributionMulti-channel Attribution Conversion EngineCustom Drag-and-Drop Marketing BI Dashboards
🎁 Free Tier Advantage: Multi-channel Attribution Conversion Engine
Read ReviewStart Free
ME

Metricflow

A next-generation platform for data pipelines & etl optimized for high-velocity marketing pipelines.

Data Pipelines & ETLServer-side Cookieless Tracking PipelineCustomer Cohort Analytics Console
🎁 Free Tier Advantage: Server-side Cookieless Tracking Pipeline
Read ReviewStart Free
ME

Metricwise

A next-generation platform for web analytics optimized for high-velocity marketing pipelines.

Web AnalyticsServer-side Cookieless Tracking PipelineReal-time Event & Goal Telemetry Logs
🎁 Free Tier Advantage: Server-side Cookieless Tracking Pipeline
Read ReviewStart Free
GA

Google Analytics 4

The industry-standard, event-based web and app analytics platform provided by Google.

Web AnalyticsEvent TrackingConversion Funnels
🎁 Free Tier Advantage: Unlimited events
Read ReviewStart Free
Mp

Mixpanel

A leading product analytics platform that monitors granular event-based user interactions and cohort retention.

Product AnalyticsEvent TrackingUser Retention
🎁 Free Tier Advantage: 20M Monthly Events
Read ReviewStart Free
Hj

Hotjar

The standard web heatmaps and screen recordings software built for conversion rate auditors.

HeatmapsUser RecordingFeedback Widget
🎁 Free Tier Advantage: 35 Daily Sessions
Read ReviewStart Free
Se

Segment

A high-performance ANALYTICS marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.

Customer Data PlatformAPI Data PipesUser Schema
🎁 Free Tier Advantage: 1 User included
Read ReviewStart Free
Am

Amplitude

A high-performance ANALYTICS marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.

Behavioral AnalyticsUser FunnelsCanary Testing
🎁 Free Tier Advantage: 1 User included
Read ReviewStart Free
Lo

Looker Studio

A high-performance ANALYTICS marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.

Free DashboardBigQuery SyncDynamic Reports
🎁 Free Tier Advantage: 1 User included
Read ReviewStart Free
Po

Power BI

A high-performance ANALYTICS marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.

Microsoft BIOffice IntegrationsDatabase Queries
🎁 Free Tier Advantage: 1 User included
Read ReviewStart Free
He

Heap Analytics

A high-performance ANALYTICS marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.

Autocapture ClicksRetroactive MetricsUser Journeys
🎁 Free Tier Advantage: 1 User included
Read ReviewStart Free
Fi

Fivetran

A high-performance ANALYTICS marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.

Database PipelinesCloud ConnectorsELT Pipeline
🎁 Free Tier Advantage: 1 User included
Read ReviewStart Free
Ma

Matomo Analytics

A high-performance ANALYTICS marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.

Self HostedGDPR On-PremiseHeatmaps Sync
🎁 Free Tier Advantage: 1 User included
Read ReviewStart Free
Cl

Clicky Web Analytics

A high-performance ANALYTICS marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.

Real-time Spy ViewBounce MetricsSimple Setup
🎁 Free Tier Advantage: 1 User included
Read ReviewStart Free
Wo

Woopra

A high-performance ANALYTICS marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.

Customer JourneysRetention cohortsProduct Integration
🎁 Free Tier Advantage: 1 User included
Read ReviewStart Free
Mt

Matomo Analytics

Leading open-source Google Analytics alternative focused on 100% data ownership and privacy.

Open Source Analytics100% Data OwnershipGDPR 合规 Analytics
🎁 Free Tier Advantage: Access to core open source analytics features
Read ReviewStart Free
Cy

Clicky Analytics

Instant real-time web analytics software featuring live spy viewer tracking and link checks.

Realtime analytics spyLive Event TrackerBudget Web Analytics
🎁 Free Tier Advantage: Access to core realtime analytics spy features
Read ReviewStart Free
Hp

Heap Analytics

Dynamic product analytics platform that automatically captures and retroactively indexes all user clicks.

Auto-capture TrackingRetroactive AnalyticsProduct Analytics
🎁 Free Tier Advantage: Access to core auto-capture tracking features
Read ReviewStart Free
Gs

GoSquared

Beautifully integrated web analytics and live chat console designed to turn traffic into B2B signups.

Web Analytics Live ChatRealtime CRM SyncSaaS Dashboards
🎁 Free Tier Advantage: Access to core web analytics live chat features
Read ReviewStart Free
Sb

Splitbee

Lightweight and user-friendly conversion tracking tool merging analytics, automation, and A/B tests.

Lightweight AnalyticsVisual A/B SplitAutomation Triggers
🎁 Free Tier Advantage: Access to core lightweight analytics features
Read ReviewStart Free
Sc

Statcounter

Veteran website analytics software tracking browser stats, search terms, and visitor paths.

Visitor Paths TrackerBrowser AnalyticsBudget Analytics
🎁 Free Tier Advantage: Access to core visitor paths tracker features
Read ReviewStart Free
Mi

Microanalytics

Delivers secure technical auditing processes, automated data exports, and semantic group categorization dashboards.

Privacy AnalyticsEco Friendly ScriptsSimple Dashboard
🎁 Free Tier Advantage: Essential toolset for privacy analytics
Read ReviewStart Free
He

Heap Enterprise

Delivers secure technical auditing processes, automated data exports, and semantic group categorization dashboards.

Autocapture TelemetryFunnel MetricsBehavior Paths
🎁 Free Tier Advantage: Essential toolset for autocapture telemetry
Read ReviewStart Free
Lo

LogRocket

Provides localized target databases, dynamic competitor metric tracking pipelines, and secure API data connectors.

Frontend Session ReplayError TelemetryPerformance Monitoring
🎁 Free Tier Advantage: Access to core frontend session replay features
Read ReviewStart Free
Sm

Smartlook

Provides localized target databases, dynamic competitor metric tracking pipelines, and secure API data connectors.

Mobile App RecordingFunnel TelemetryHeatmaps Sync
🎁 Free Tier Advantage: Access to core mobile app recording features
Read ReviewStart Free
Mi

Microsoft Clarity Enterprise

Provides localized target databases, dynamic competitor metric tracking pipelines, and secure API data connectors.

Session ReplaysVisual HeatmapsRage Clicks Analysis
🎁 Free Tier Advantage: Access to core session replays features
Read ReviewStart Free
Go

Google Analytics 4

A premium MarTech analytics gateway fully optimized for custom B2B campaign workflows.

Automated google analytics 4 operational workflowsIntelligent campaigns telemetry analytics
🎁 Free Tier Advantage: Core tracking nodes for automated google analytics 4 operational workflows
Read ReviewStart Free
Se

Segment (Twilio)

A premium MarTech analytics gateway fully optimized for custom B2B campaign workflows.

Automated segment (twilio) operational workflowsIntelligent campaigns telemetry analytics
🎁 Free Tier Advantage: Access to core automated segment (twilio) operational workflows features
Read ReviewStart Free
CH

ChartLens

A next-generation platform for product analytics optimized for high-velocity marketing pipelines.

Product AnalyticsMulti-channel Attribution Conversion EngineServer-side Cookieless Tracking Pipeline
🎁 Free Tier Advantage: Multi-channel Attribution Conversion Engine
Read ReviewStart Free
LO

LogIo

A next-generation platform for product analytics optimized for high-velocity marketing pipelines.

Product AnalyticsCustom Drag-and-Drop Marketing BI DashboardsAutomated SQL & BigQuery Data Exporters
🎁 Free Tier Advantage: Custom Drag-and-Drop Marketing BI Dashboards
Read ReviewStart Free

Important: Limitations of Free Plan Software

Free subscription options are outstanding for bootstrapping creators and startups to validate products. However, keep in mind that free tiers typically feature strict caps on monthly volume limits (such as email send limits or monthly analytics visitor counts). When your business scales, upgrading to paid plans ensures you have full developer API keys, advanced custom reporting worksheets, and SLA priority support.