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Ap
CRM & Sales Enablement

Apollo.io

Audited by: Marcus ThorneLast Updated: May 30, 2026

An all-in-one sales intelligence platform with a database of over 275 million contacts, built-in email sequencing, and AI assistance.

📈Read our verified case study: 1,000 Leads / Week using Apollo.io
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Bottom Line:
The absolute standard for B2B sales teams seeking an affordable, massive contact database coupled with native email cadence automation.

Editor Review Breakdown

Features
4.8 / 5.0
Usability
4.6 / 5.0
Pricing Value
4.5 / 5.0
Support
4.4 / 5.0

Product Overview

Apollo.io is a dominant sales platform used by over a million sales professionals. It maps a colossal contact directory containing over 275 million records to outbound outreach cadences, allowing B2B reps to source, engage, and close deals in one tool.

Key Features

  • 275M+ B2B contact directory with filters
  • Outbound email sequencing & call dialing
  • Chrome Extension for LinkedIn email exports
  • AI-assisted sales writing assistant
  • Real-time CRM database syncing

Pros

  • Incredibly generous free plan offering 10k monthly email lookup credits.
  • All-in-one database and sender suite eliminates multi-tool subscription costs.
  • The Chrome Extension extracts verified contact details from LinkedIn in one click.

Cons

  • Email bounce rates can occasionally spike on older, unverified lead rows.
  • Customer support responses are notoriously slow on lower tier pricing.
  • Bulk export limits are strictly enforced, even on paid plans.
Overall Editor Score
4.6/ 5.0

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Pricing & Plans

Free

$0/ mo

  • 10,000 Email credits per month
  • Basic filtering options
  • Gmail & Outlook integrations
  • Basic sequence automation (2 steps)

Basic

$49/ mo/user

  • Unlimited email credits lookup
  • Advanced intent data filters
  • Direct integrations with HubSpot
  • Buying intent signals (1 category)

Professional

$79/ mo/user

  • All Basic features
  • A/B testing for sequences
  • AI email writing suggestions
  • Custom CRM field mappings

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Active Head-to-Head Comparisons

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FAQ

Does Apollo.io verify email addresses before exporting?

Yes, Apollo.io runs real-time verification checks on email statuses (Verified, Guessed, Unavailable) to ensure deliverability.

Can I import list files from Apollo.io directly to HubSpot?

Yes, Apollo.io supports a native, two-way integration that pushes leads and contact cards directly into HubSpot CRM contacts.