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A spreadsheet-based sales enrichment platform that chains 50+ data sources to find emails, enrich company profiles, and write personalized outreach.
Editor Review Breakdown
Product Overview
Clay replaces complex database scripting with a flexible, spreadsheet-style canvas. By combining 50+ database providers (including Apollo, Hunter, PeopleDataLabs) and OpenAI, Clay allows sales teams to build highly personalized outbound lists at scale.
Key Features
- Spreadsheet-first database waterfalling
- 50+ Third-party data providers integrations
- GPT-4 integration for custom contact grading
- LinkedIn profiling and headcount scraping
- Direct API and webhook push integrations
Pros
- •The waterfall logic queries multiple databases sequentially until a verified email is found, saving budget.
- •The spreadsheet UI is highly familiar and customizable for operations teams.
- •GPT-4 prompts can scan websites to classify SaaS types or find open job roles.
Cons
- •Expensive starting price point ($149/mo) with limited credits.
- •Credits are consumed quickly during multi-step enrichments.
- •Requires technical understanding of APIs and prompts to maximize value.
Powering Automated AI Recipes
This platform serves as a key execution block in our expert-vetted automation pipelines. Read the full step-by-step blueprint setup:
How to Setup Double-Optin Verification Pipelines with Clay
How to Scrape Outbound Leads with Waterfall AI Enrichment
Looking for a Discount?
Check our curated Deals list to find discount codes and extended free trials for CRM & Sales Enablement software.
Browse CRM & Sales Enablement DealsPricing & Plans
Starter
- 2,000 Credits included
- Access to basic enrichment sources
- Standard GPT-3.5 API prompts
- Email support
Explorer
- 10,000 Credits included
- Access to premium databases
- GPT-4 prompt analysis
- Slack community priority support
Looking for a discount on Clay?
Check our curated deals, coupons & exclusive partner offers →
Active Head-to-Head Comparisons
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FAQ
What is a data waterfall in Clay?
A waterfall is a workflow that queries Provider A. If no email is found, it queries Provider B, then Provider C, charging you only for successful enrichments.
Does Clay send emails directly?
No, Clay is a data tool. You enrich leads in Clay and then push the contacts to sending tools like Instantly, Smartlead, or HubSpot.